Title: RAM - Research and Analysis of Media - Measuring the value of communication
Description: RAM is a unique research system that measures how advertisements and articles are read and understood - and what impact they have. The system has been developed to meet the Media's need for surveys and market research and is primarily based on standardiz
Keywords:Advertising impact, Annonseffekt, , , Annonstest, , , Artikeltest, , Audience research, Copytest, Kampanjtest, Knowledge, , Magazine, Media analysis, Media research, Newspaper, Page Traffic, Polls, Reader panel, Reader panels, Readership, Recognition, Reference database,
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