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Description: Graphic design is a creative process — most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) — undertaken in order to convey a specific message (or mes

Keywords:While Graphic Design, as a discipline has a relatively recent history, with the name 'graphic design" first coined by, graphic design-like activities span the history, to Rome's Trajan's Column to the illuminated ma, to the dazzling neons of G, inza. In both this lengthy history and in the r, there is sometimes a blurring distinction a, nd over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and some, times the same benefactor or client. In adverti, "the essence is to give order to informati, on, form to ideas, expression and feeling to artifacts that docume, nting Main article: History of, printing, During the Tang Dynasty (618–906) between the, cripture printed in 868 is the earliest known p, longer scrolls and books were produced using mo,

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Johann Gutenberg's printing press made books wi, ook design of Aldus Manutius developed the book, umanist or Old Style.[5] [ed, it] Emergence of the design industry, n late 19th century Europe, especially in the United Kingdom, the movement began to separate graphic design f, n 1849, Henry Cole became one of the major forces in de, informing the government of the importance of d, nd Manufactures. He organized the Great Exhibit, From 1891 to 1896 William Morris' Kelmscott Pre, and made a very lucrative business of creating, works of graphic design in their own right and, by its obsession with historical styles. This h, however, important as it amounted to the first significa, graphic design. Morris' work, along with the rest of the Private Press moveme, directly influenced Art Nouveau and is indirect, wentieth century graphic design in general.[6] [, edit] Twentieth century design A, Boeing 747 aircraft with livery designating it, the US flag, presidential seal and the Caslon lettering were, mes and combined by designer Raymond Loewy in t, he name "Graphic Design" first appeared in prin, an American book de, signer in the early 20th century.[7], Raffe's Graphic Design, published in 1927, is considered to be the first book to use "Grap, The signage in the London Underground is a clas, In the 1920s, Soviet constructivism applied 'intellectual pro, Russia and thus moved towards creating objects, theater sets, posters, fabrics, clothing, furniture, logos, menus, etc.[citation needed], an Tschichold codified the principles of modern, New Typography. He later repudiated the philoso, scistic, but it remained very influential.[citation need, Bauhaus typographers such as Herbert Bayer and, and El Lissitzky are the fat, hers of graphic design[citation needed] as we k, owing years saw graphic design in the modern st, ater need for graphic design, mainly advertising and packaging. The emigratio, duced" minimalism to America; sparking a wild f, desi, gner of the typefaces Univers and Frutiger; Pau, who, from the late 1930s until his death in 1996, took the principles of the Bauhaus and applied, lar advertising and logo design, helping to create a uniquely American approach, t of graphic design known as corporate identity, who designed posters in a severe yet accessible, Applications, From road signs to technical schematics, from interoffice memorandums to reference manua, graphic design enhances transfer of knowledge., by improving the visual presentation of text., Design can also aid in selling a product or ide, colors, packaging, and text. Together these are defined as brandin, graphic designers, alongside corporate identity. Whilst the terms, branding is more strictly related to the identi, a product or service, whereas corporate identity can have a broader m, as well as to the company's external image. Gra, professionals, communications consultants and commercial write, Textbooks are designed to present subjects such, science, and math. These publications have layouts which, example of graphics in use to educate is diagra, nformation more accessible and more readily und, Graphic design is applied in the entertainment, scenery, and visual story telling. Other examples of des, novels, comic books, DVD covers, opening credits and closing credits in film, and programs and props on stage. This could als, tems screenprinted for sale., From scientific journals to news reporting, the presentation of opinion and facts is often, as information design. Newspapers, magazines, blogs, television and film documentaries may use graph, nformation designers with experience in interac, edit] Skills, A graphic design project may involve the styliz, example, a newspaper story begins with the journalists a, and determine if any other graphic elements sho, often the graphic designer or art director will, photographers or illustrators to create origina, Contemporary design practice has been extended, for example in the use of WYSIWYG user interfac, often referred to as interactive design, or, multimedia design. [, edit] Visual arts M, ain article: Visual arts, Before any graphic elements may be applied to a, the graphic elements must be originated by mean, developed by a graphic designer. Visual arts in, to photography or computer(View Less)

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